All Blacks Experience: An Insight into New Zealand Rugby and Māori Culture

Immerse yourself in the world of New Zealand rugby and Māori culture at the All Blacks Experience. Discover the power of the haka and learn about the rich history of the national teams in a state-of-the-art interactive encounter.

Duration: 1 hour, 30 minutes
Cancellation: 1 day learn more
Highlights
  • All Blacks Experience - You will have heard of the legendary All Blacks, one of the most famous teams the sports world has ever produced. The All Blacks Experience is the ideal introduction for international visitors on their arrival to New Zealand. Through the lens of the All Blacks, celebrate and share our unique Kiwi culture, and experience the most incredible Haka performance.

Now go deeper into the legend on a 45 minute guided journey. Our friendly and knowledgeable guides kick the experience off with an introduction to the game. Then they lead you through our state of the art live experience combining sound, images, interactive technology and hands-on activities.

What's Included
  • Immerse yourself in culture, embrace the spirit, and find inspiration at the All Blacks Experience
  • Visit Auckland’s largest official All Blacks & Black Ferns retail store
  • Test your skills with the hands-on ‘Step-up’ Interactive Activity
  • Feel the energy in the replica changing sheds and walk down the tunnel to face the Haka
  • Stand and face the All Blacks and Black Ferns Haka and feel the power of the emotive performances
  • A guided journey connecting you to New Zealand through unique Māori culture
What's Not Included
  • Snacks
  • Lunch
Additional Information

A New Zealand must do, state-of-the-art guided encounter showcasing the All Blacks, Black Ferns, the Haka, and the New Zealand national teams in Black, through exceptional innovation and technology.

This interactive experience a fantastic insight into “Kiwi culture”, in a fun and interactive way. The All Blacks Experience showcases Māori culture and rugby’s connection to New Zealand history with the same level of respect and authenticity as paid to the game itself.

Be awe-inspired by the full force of the haka as it takes place centre stage in a crowded stadium. But this isn’t just any haka – it’s a four-metre-high screen experience that draws you in from the first moment. You will be a part of the jaw dropping, knee trembling event that is the haka!

Location
88 Federal Street
Federal Street
The All Blacks Experience is located in the SKYCITY convention center.
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.5
(77 Ratings)
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Laetitia
Aug 4, 2024
Great. - Great! Even without being rugby fans, the experience is superb. Interactive, we feel involved in the visit, not just visitors. I highly recommend!
Review provided by Tripadvisor
Danielle_s
Jun 5, 2024
Great Experience - I really enjoyed the All Blacks Experience. The guide was great, how it's set up is truly spectacular, even the games at the end were fun. Thoroughly enjoyed it.
Review provided by Viator
Revuall
May 31, 2024
Amazing exhibition to see for any rugby fan. - I recently had the opportunity to visit the All Black Experience while spending a few days in Aukland. It is a well put together exhibit with interactive displays and a guided tour. It gives an insight into New Zealand's almost fanatical support of their national rugby side. There also were games that could be played to test your 'rugby' skills and had plenty of interest for all ages. Even fascinating to learn how there All Blacks first got their now famous name.
Review provided by Tripadvisor
Seaside51476071948
May 9, 2024
Amazinngggg - Super cool experience. Got to really feel the culture and atmosphere of what being an all blacks is like. Had so much fun!
Review provided by Tripadvisor
Cathalmcgee
Apr 30, 2024
Amazing Experience - Highlight of our visit to Auckland. The All Blacks experience is a must see, even if you’re not a huge rugby fan. Very informative and interactive. All the staff were very friendly, knowledgeable and you could tell they had a passion for the All Blacks and New Zealand!
Review provided by Tripadvisor
Tracelt3
Apr 21, 2024
Fantastic experience - I would highly recommend this experience. It was was so much fun and the information shared helped make the experience. Loved being in the make ship dressing room and experiencing haka on the big screen gave me goosebumps. Everyone who works there were so helpful as well.
Review provided by Tripadvisor
Journey42195387297
Jun 21, 2024
Come on blues ;-) - If you speak English and are an All Blacks fan, the experience is nice. Allow 1h30 for the tour, if you are with family or friends, you should have fun! Thanks to Kiti, she was an amazing tour guide!
Review provided by Tripadvisor
Kerryn_d
Jun 15, 2024
A great insight to the legends that have represented - My favourite part of the experience was listening to the All Black and Black Fern players in the locker room giving their story of what the jersey means to them and their reactions and immediate actions once told they’d been selected. I found it quite moving. I also enjoyed the Haka. I was on my own so the activity sessions at the end were fun but would’ve been moreso had there been company for friendly competition I also love the way the names of ALL players have been inscribed onto the walls
Review provided by Viator
Walterb10
Apr 9, 2024
A little disappointed - Good for lovers of the beautiful sport of Rugby, nothing extraordinary, I was expecting something much more interesting, just to see photos and make purchases. I was a little disappointed. I don't know if it's worth it, just spend 15 to 20 minutes maximum.
Review provided by Tripadvisor
Robah2310ym
Apr 20, 2024
Bad seats as usual - Every time I use trip advisor I am let down. Despite cost of tickets and a month prior we were placed right behind players booth and sky camera. Using trip advisor in the past with rooms always means the worst rooms at that category. Look at our history and you will find we used to use this site all the time. No recent activity till now and definitely never again. Joke
Review provided by Tripadvisor
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up to 10 guests
1 Adult
September 2024
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