Swedish design, apart from holding aesthetic appeal and intricacy, is notably utilitarian. The crafted pieces are often integrated parts that can be interchanged with other components, enabling the growth of collections. This approach from the outset encourages another crucial aspect of our design philosophy – sustainability! Through this tour, we delve into these facets while offering you up-close insights into the brands and creators behind Sweden’s global recognition. Ranging from the popular and widespread IKEA, Volvo, H&M, and Fjällräven all the way to the elegance of Svenskt Tenn, Bruno Mathsson, Carl Malmsten, Kosta Boda and Orrefors, we guide you on an immersive journey into the heart of Swedish design. Our designs, characteristically minimalist and practical but also fashionable and inventive, regularly mark their presence worldwide as ever-fashionable under the “less is more” belief. This tour will introduce you to the crème de la crème of Stockholm’s most quintessentially Swedish design shops!